Here's an old joke about feminists and about Feminism:
Q - "How many feminists does it take to change a lightbulb?"
A - "One. And that's NOT funny".
I was reminded of this, after reading Sheryl Sandberg's rather strident, self serious book "Lean In". And then again this week, watching her somewhat joyless YouTube infomercial featuring among others, Condoleezza Rice and Beyonce.
"Ban Bossy - I'm not Bossy. I'm the Boss" #banbossy
http://www.youtube.com/watch?v=6dynbzMlCcw
Here's my problem, have us feminists lost our funny bone as well as the rib?
Consider this old advertising adage: "Funny sells. As long as the audience smiles, they buy".
You see, it's too easy for a closed minded audience, already feeling defensive, to completely dismiss the tone of an earnest school m'am. But warm them up, make them laugh, make your point while their guard is down - Ah, now you're opening them up to a dialogue.
Case in point - back in April 2011, Tina Fey published a hilarious memoir "Bossy pants", which included the tag line "You're nobody until somebody calls you Bossy".
On the very first page: "If you are a woman and you bought this book for practical tips on how to make it in the male-dominated workplace, here they are: No pigtails, no tube tops. Cry sparingly. (Some people say "Never let them see you cry". I say, if you're so mad you could just cry, then cry. It terrifies everyone). When choosing sexual partners, remember: Talent is not transmittable. Also, don't eat diet food in meetings".
So the question is this. Though feminist issues are serious, which tone of voice makes the message more palatable, easily digested and ultimately understood?
I know I'm listening to Tina...